Las Vegas, Nevada… The Bellwether Project was in town to check out the tradeshows at the Sands Expo. There was free stuff everywhere – there usually is. There were totes and glossy magazines and shirts and liquor and a ton of stuff I couldn’t even fit in my bags. Plenty of cool people, plenty of handshakes, and lots of love. It was a good time. Despite all that, the tradeshows usually turn out to be the Fashion Gawd conventions. I’m not mad either.
I began this article with the premise to roast the hell out of the followers in attendance.. and trust me, there were plenty. But not everyone gets it. Which is fine. We found solace in our regular ass outfits. No frills. So what if the struggle fits were out in full force? If you want to wear a Pharrell hat with Hood By Air, go for it I guess.
If you like joggers that match your oversized poncho that match your hat, that’s your right. If you like to wear all black, the all too familiar oversized top with crazy graphic, that’s all you, fam.
What we really took away from the event, once you sift through the booths, hooks and gimmicks, is that the real power players of the industry transcend trends. The McNairys, the Woosters - they've carved their names into the Mt. Rushmore of modern menswear... the rest of you guys painting with dry-erase markers, dawgy.