Google the term 'menswear.' Go through the gambit of images. Check the menswear tag on tumblr, scroll and scroll and scroll. What does menswear look like? Who defines menswear? Does it look like you? If it does, well you've probably never had to think about having this conversation, which is fine.. but it's time to have this conversation.
This blog has touched on the niche our collective looks to fill so we won't harp on it too much. Fact is, menswear has had a distinctly Eurocentric look, a look that lingers heavily today.
It makes sense, Italian-made suits often reign supreme, bespoke tailoring hails from England, French fashion houses own the runways. But, the demographics of menswear have changed a bit, The Bellwether Project being one testament to that change.
Guerreisms has become a staple of the menswear blog circuit, its moderator a fixture at notable events and shows. Aime Leon Dore is one of the hottest new menswear brands out. There's a changing of the guard taking place, even if at a small level. Menswear is changing. How will you shape it?